CARPEX / WINDEX 2012 have been cancelled.

Owing to the greatly enhanced marketing opportunity offered by the Cleaning Show 2013, which is co-locating with the IMHX International Materials Handling Show, several traditional Carpex/Windex exhibitors have elected to use a greater percentage and in some cases all of their marketing budget for this event.

Visitor numbers at the Cleaning Show 2013 are expected to significantly increase thanks to the co-location with IMHX, making this an event that no serious supplier to the cleaning and allied markets can afford to miss.

Few companies wish to attend both Carpex/Windex and the Cleaning Show 2013, and as a consequence Carpex/Windex 2012 has been cancelled.

The next Carpex/Windex exhibition will therefore take place in 2014.

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Publicity & Promotion

The success of and WINDEX 2012 will be the targeted marketing and promotional campaign, designed to ensure a high quality attendance by decision makers and specifiers.

This will incorporate:

Direct mail:

Using the lists that Quartz Publishing & Exhibitions has built and acquired over the years of publishing Cleaning & Maintenance, and organising the Cleaning Show, WINDEX 2010 and CARPEX 2010 will be promoted to every important player in the industry.

Advertising:

In addition to the extensive advertising campaign carried by Cleaning & Maintenance, there will also be an awareness raising campaign in other relevant media.

Electronic promotional campaign:

A high proportion of the lists developed by Quartz have email addresses and have opted to receive online messages. Experience shows this is now the most popular means of receiving business information and a strong branded email campaign will be used.

Press and public relations:

Cleaning & Maintenance magazine and Window Talk will give WINDEX 2012 extensive editorial coverage, while other relevant printed media will also carry previews.

Loose inserts:

Over 100,000 loose inserts/tickets will be inserted in various magazines encouraging potential customers to register to attend the shows.

Interactive Website:

Full service websites will support the shows and will be a comprehensive guide for both visitors and exhibitors. It will also allow exhibitors to have an entry on the site to attract even more visitors to their stand.